The overriding mission of a leisure and entertainment destination is to create a magical experience for its guests.
If guest experience is mainly about story telling as great stories create a powerful and significant differentiator and engage guests so they return again and again, it also relies on lots of factors and details that eventually provide a compelling content arousing guest emotion: the 'wow' effect is the result of developing personalized experiences in an over competitive market. Attractions that can create bespoke and customized experiences will maximize overall guest satisfaction, retain more guests and build loyalty.
While established brands have the necessary resources and know-how to manage guest experience creatively and successfully, mid-level and new entrants to the industry often overlook or minimize the impact of poor guest experience on the success of their project.
The best ideas, expensive themed decorations, latest technologies, extensive marketing, analytics, forecasting and ultimately all superlatives become secondary and often fail when attendance figures do not satisfy the business expectations.
At So SG Concept we understand that the recurrent theme of superior guest experience is the core of brand building that drives the success of your destination. We believe that guest experience management is successful when guests acknowledge the quality and attractiveness of the experience each and every time, and at every touch point.
Every leisure and entertainment business is unique. It is a combination of cultural knowledge that marries international flavor, requires intelligent market positioning, deploys state-of-the-art technologies as a meaningful and effective strategy, offers good mix of rides and attractions from suitable suppliers, ensures consistent detail and quality of execution, defines clear and executable project specifications and last but not the least has access to experts in the industry.
So SG Concept has rich knowledge and industry network to support you define, create, deliver and manage offerings that drive once in a lifetime guest experience.
