At So SG Concept, we often make the observation and educate clients that when an attraction project is under development, very often stakeholders do not truly appreciate or understand the comprehensive perspective from all involved parties, including benefits for the project developer and the experience that guests will eventually undergo.
Such situations which are often the result of uncoordinated development are worsen by the current trend and competition in newest attractions to deploy technologies that are more complex, more expensive and often segmented. This may create a need for more suppliers to be involved.
In addition, the dynamics of the market itself comprises habits and processes that rely on very specific and sometimes not so efficient divisions of works.
The consequence is that projects often encounter a multitude of significant challenges, resulting not only in unrecoverable time and cost impact but also with reputational damage for the involved parties.
The key factor therefore for the success of the project is a commitment to global overview of the vision. From such a commitment is derived a clear understanding of all phases of development, design, integration, engineering, manufacturing, installation, commissioning, certification, safety considerations, operation and maintenance, together with the ability to involve the right resources at the right moment with the right scope.
So SG Concept provides optimal inputs and means to support your competences, resources and organization for the successful implementation of your leisure-related project at all steps of the development - from preliminary studies to operations. Beyond the technical and operational aspects, So SG Concept also commits to propose a qualitative perspective to anticipate guest expectations and satisfaction.
Our competencies have evolved through real experiences built over the founder’s career spanning large scale projects at Walt Disney Imagineering, Six Flags Europe (and later Star Parks), Cité de l'espace, London Paramount Resort, Dubaï Parks and Resorts, Reverchon, Ronald Bussink companies, Intamin, POMA, TÜV SÜD, and much more.
We believe that the ultimate objective for a leisure and entertainment project is to attract more visitors, generate sustainable and repeat visitations, and create a positive unified message through different communication tools; so the project is marketable and well acknowledged.
